Recruitment insights - Marketing, Communications and Creative roles

Based on our experience, here are the key trends in the recruitment market for the creative industries over the past six months:

• Most large companies are going through a major restructuring process. They aim to become more agile, both in their processes and in their product and service offerings, to meet increasingly high customer expectations.

• Hierarchical structures are flattening. In marketing and communications, hiring is shifting toward specialist profiles with a strong digital focus, capable of combining business vision, mastery of key levers, and data utilization. The “orchestrator” profile, at the intersection of strategy and operations, is now becoming the standard.

• The key differentiator is no longer based on skills, but on the ability to navigate through uncertainty. Adaptability, speed of execution, and contextual intelligence: these qualities are becoming critical in environments and businesses that are constantly evolving.

• Over the next six months, demand in Marketing & Business is expected to grow for performance-oriented profiles, particularly in growth marketing, capable of generating measurable results without losing product sensitivity. On the Creative side, “craft” is once again taking center stage: the ability to create meaning, coherence, and desirability is emerging as a true differentiator, complementing AI tools rather than competing with them.

Creative Director – €190K + 20% bonus
International luxury accessories group. Managing a team of 5 stylists and 4 product developers. Required profile: experienced candidate with 12 years of experience.

Style Director – Mid-sized company – €120K + profit sharing
Premium ready-to-wear brand. Management of 10 stylists, technical designers, and graphic designers. Hired profile: 20 years of experience.

Skincare Category Director – €120K + 30% bonus
International beauty group. Management of a 10-person team on an international scale. Hired profile: 15 years of experience.

Artistic Director – €120K + 25% bonus
Premium home decor sector. Management of a team of 5 designers, coordination of production teams. Hired profile: 10 years of experience.

Set Design & Events Director – €120K + 20% bonus
Luxury brand. Management of a team of 7 people and international teams. Hired profile: 18 years of experience.

Style & Events Director – €80K + profit sharing
Parisian luxury hotel. Cross-functional coordination: Marketing, PR, events, designers. Profile hired: 9 years of experience in a similar role.

Strategic Marketing Director – €80K + 20% bonus
DNVB. Management of 5 people (growth, marketing, e-commerce, and influencer marketing). Profile hired: 8 years of experience.